Results · Meta and Google Ads · Past client, Apr 2025 to Sep 2026
A New Zealand K-pop store: 11.0x return on Meta ads over 18 months.
$585,692 in Meta-reported sales from $53,198 of ads.
- 11.0xMeta-reported return, 18 months
- 5,999orders from Meta ads
- 12.1xGoogle-reported return
- 18months together
The situation.
K-pop fans can spot a polished ad from a mile away. What sells is the content the fandom already loves.
What we did.
- Fan culture, not product shots. Angles like "girl math" and NZ STAYs, built from how fans actually talk.
- Real content, repurposed. Unboxings and fan moments, cut into ads.
- Meta and Google run together. Each reported on its own return.
Some of the ads we made for KKANG.
★★★★★
Thanks to the team Odyssey, our business scale grew a lot for past 2 years. We worked on with email, meta and Google ads and turnover was great. Thank you so much and I highly recommend for everyone.
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