Google Ads in Auckland, managed for customers, not clicks.
People are already searching for what you sell. We run every step from their search to your sale, and report what each campaign returned.
See if we're a fit- Your accountstays in your name, always
- Month to monthno lock-in contract
- 5.0 on Googlefrom 12 reviews
Can you tell if your Google Ads make money?
Most owners can’t. Here is the same month, reported two ways.
- Impressions
- 41,380
- Clicks
- 1,212
- Click-through rate
- 2.9%
- Average cost per click
- $5.94
- Conversions
- 186
- Cost per conversion
- $38.71
"Conversions" here include page views and button clicks.
| Campaign | Spend | Enquiries | Customers | Revenue | ROAS |
|---|---|---|---|---|---|
| Search: heat pumps | $3,960 | 58 | 12 | $54,000 | 13.6x |
| Search: your brand nameMostly people already looking for you | $420 | 31 | 11 | $41,800 | 99.5x |
| Performance Max | $2,819 | 19 | 2 | $7,600 | 2.7x |
| Total | $7,199 | 108 | 25 | $103,400 | 14.4x |
Same month, same spend. Now you can see Performance Max is the one to fix.
Example numbers for a heat pump installer, to show the difference. Not a client’s account.
We run the whole journey, not just the bids.
Most Google Ads money is lost after the click.
- The search
Buying searches only, with negative keywords added every week.
- The ad
Matches what they typed.
- The page
A landing page per campaign, not your homepage.
- The enquiry
Every call tap and form tracked to its search.
- The reply
Answered in minutes, day or night. How we automate it →
- The sale
Won jobs and their value sent back to Google.
What we find when we open a Google Ads account.
Real accounts we audited in 2026, names left out.
- 40%of the spend went to campaigns that never converted.
An Auckland electrician: $484 of $1,209. Cutting it would take the cost per enquiry from about $76 to $45.
- 1 in 3"new" enquiries were people already searching the business name.
A lawn-care franchise: $13 an enquiry from people searching its name, $21 from new customers.
- 14.5xthe cost per enquiry on a "near me" search.
"Residential electrical maintenance": $11.51. "Residential electrical contractors near me": $166.85.
- 96%of the impressions came from display ads that sold nothing.
134,844 impressions, 5 clicks, no enquiries.
Performance Max, without the black box.
Performance Max lets Google choose where your ads run. Left alone, it chases the cheapest conversions: people already searching your name, and form fills that never buy.
- Your brand name reported on its own. Cheap clicks from people already searching for you can’t flatter the numbers.
- Fed real sales. Where your CRM allows it.
- Search kept separate. With its own budget.
- Checked every week. Search terms, placements, assets.
You pay for every click, including the ones that were never going to buy.
Broad keywords, no negative list, and the homepage as the landing page. We fix all three before spending a dollar more.
What Google Ads returned for clients we ran.

KKANGE-commerce, New Zealand
12.1x
Google-reported return on ad spend over 18 months
$21,223 of Google Ads, $256,786 in Google-reported sales across 2,962 orders.
Apr 2025 to Sep 2026

Video TaxiVideo production, Auckland
2.7x
return on ad spend, in closed work from their CRM
3 closed deals worth $35,222 from $13,149 of Google Ads, each with a Google Ads source in their CRM.
Jun 2025 to May 2026
KKANG's figure is Google-reported, includes GST, and is never added to its Meta return. Video Taxi's is closed work in their CRM.
The demand is already there.
The only questions are whether they find you, and what each click costs.
| Search | Per month | Per click |
|---|---|---|
| plumber auckland | 2,900 | $12.52 |
| landscaping auckland | 1,300 | $10.10 |
| heat pump installation | 1,300 | $9.01 |
| electrician auckland | 1,000 | $8.10 |
| builder auckland | 1,000 | $6.90 |
| lawyer auckland | 880 | $4.50 |
| accountant auckland | 590 | $16.86 |
| roofing auckland | 590 | $20.91 |
Questions about Google Ads.
How much do Google Ads cost in NZ?
You pay Google for each click, and the price depends on your industry. In Auckland a click for "plumber auckland" typically costs around $12, and for "roofing auckland" around $21. Our management fee is separate, quoted after the first call, and month to month.
How much should I pay someone to manage my Google Ads?
Pay for the return, not the hours. Ask any agency what they report on: if it stops at clicks, you cannot tell whether the fee is paying for itself. We quote after the first call, once we know what a customer is worth to you.
Is $10 a day enough for Google Ads?
In most Auckland trades, no. At $8 to $20 a click, $10 a day buys about one click, which is not enough to learn anything. We recommend at least $30 a day so there is enough data to make good decisions.
Is Google Ads worth paying for?
It is when you can see what it returned. Google catches people who are already looking, which makes it one of the best channels for businesses people search for. It stops being worth it when nobody tracks the clicks through to sales.
Should I run Google Ads or Facebook ads?
Google catches demand that already exists. Facebook creates demand in people who were not searching yet. Most of our clients start with the one that fits how their customers buy, and add the other when the numbers earn it.
How do I know if my Google Ads are working?
You should be able to say, for each campaign, what it cost, how many customers it brought and what they spent. If your report stops at clicks and conversions, you can’t. That is the first thing we fix: calls and forms tracked to the search, and won jobs recorded with their value. See what our report shows →
Why are my Google Ads getting clicks but no enquiries?
Usually one of three things: the searches are too broad, the ad sends people to a homepage that makes them hunt, or calls aren’t being tracked so the enquiries are there but invisible. We check all three in the first week. What a page built to convert looks like →
Is Performance Max worth it?
It can be, once it is fed real sales and your brand searches are reported apart from new ones. Left alone, it tends to claim customers who were already searching for you and chase cheap form fills. We run it alongside search, never instead of it, and report each separately.
How long does Performance Max take to work?
Expect a few weeks of learning before the numbers settle, and judge it on at least a month of results with enough enquiries to read. Changing it every few days resets that learning, so we make fewer, bigger changes and report it separately from search.
Can you work in my existing Google Ads account?
Yes. If you have an account we work inside it, and it stays yours. If you leave, you keep the account, the campaigns and the tracking.
Already running ads? Get a free 6-point audit of your account, back within 48 hours.
Get my free auditSee if we're a fit.
A few questions, then Dylan calls you within one working day.
Rather talk now? Call +64 21 298 2679.